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Performance evaluation enables an insightful, unruffled crossing of the bridge between planned objectives and tangible outcomes. Not only it measures the effectiveness of communications strategies, but also it allows deep understanding together with knowledgeable management of the stakeholders’ expectations and performance.
We identify evaluation criteria against the SMART goals that are established in strategies and reflected in implementation mechanisms or action plans. Monitoring media as well as public tendencies allows us to analyze and track impact. This, in turn, helps us identify challenges to adapt tactics, tools and platforms when needed, then communicate and celebrate milestones.